In 2019, chatbots have a variety of capabilities and more than just one type just might be suitable for you.
It’s good practice to define what is the role of your bot, measure the value and compare it with existing services before the chatbot launches in the business. If the chatbot could solve the issues, set up better customer engagement or improve internal communication. It’s the right decision to begin its development.
We identified 6 possible business roles for a chatbot, depending on which function they serve:
- Lead generator
As mentioned above, each bot could take on several business roles, so we are using this classification just to create a common language and definitions of chatbot practitioners.
A chatbot increases sales and cross-selling
Sales Chatbot is responsible for increasing sales. It has several ways of functioning. The chatbot could choose the right service or good, create the invoice, make a payment (need to be connected to appropriate API), track orders, push notification about payment status, and conduct cross-selling. Sounds kind of like this chatbot could help to grow your biz, eh?
A chatbot generates leads for your CRM system
The main purpose of this chatbot is to gather together the target audience in one channel and convert them all into the clients. It could work in combination with an informant role, for example. How does the chatbot behave? The chatbots can provide the following services: make an appointment, creating a loyalty card (discounts, special offers, coupons, promo codes, and more).
On the vendor side, the chatbot gathers all the appropriate information useful for creating advertising campaigns or special offers. Also, the chatbot can maintain the communities with content to keep a particular audience interested in the services.
A chatbot acts as an interface for engagement with clients
Chatbot interface gives access to other system functions. It accepts and processes the information, integrates with the company services through the API and passes a long the collected information.
If needs be, the chatbot authorizes the user by itself. Following engagement with the website services, the chatbot distributes the processed results.
A chatbot informs the customer of the available services
Informant makes the data search quickly and easily. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services. It’s one of the most attractive options for your business.
A chatbot helps the customer
The Informant makes a data search quick and easy. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services.
A chatbot acts as a psychologist
A Psychologist chatbot’s main value is a conversation with the user. It recognizes the user’s mood, problem and offers methods (probably yours) to avoid the stress, suicide, offers appropriate specialist, and play as a lead generator – bringing a new client to a psychologist.
Experience shows, the right chatbot is one of the main values you can offer your clients, making them satisfied, so you get a chance to make a quick profit.
If you have doubts as to choosing the right chatbot, check out its possibilities in a variety of industries (click button “I don’t know what kind of bot you need”).
If you want to have a full list of chatbot values, customized for your business, contact us and we will describe all the ways on how to bring value with a chatbot!