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How Much Does It Cost To Build A Chatbot In 2019?

I used to be asked about it several times a week by clients who want to understand the business of chatbot creation. The price really depends on the effort required to build the bot, as we don’t sell pre-made chatbot templates.

Spoiler alert: it will take between $200 USD to $15k USD to build a single chatbot. If we’re building the chatbot platform, or self-made data science is required, the price could be even higher.

So, let’s take a look at the key drivers impacting the price for custom chatbot development.

  The first one is the channel in which the bot should function. I mean where the bot will actually do its work. Is it a website, SMS, some of the existing messaging platforms? The cheapest ones are FB, Telegram, Viber, Web and others when it’s possible to use the platform UI components to make rule-based conversations. There are even plenty of FREE FB chatbots templates. Here’s an example https://templates.botstar.com/. In reality, it will be required to customize such a template a little, so that’s why the minimum price for a chatbot is about 200 bucks.  More complexity comes when the bot for WhatsApp or SMS is required to be built. It means that there are no UI controls and additional effort will be required to train the bot and fix all possible flows of the conversation. Such bots are starting from around $1000 USD.

The next point that has to be considered is the complexity of the conversation. That relates to  a) the number of branches in the conversation tree as well as b) the number of questions that have to be addressed by the chatbot (in case of FAQ chatbot) and c) the need to support the unstructured dialog with the end user. Training the bot to support several hundred FAQs will require an additional thousand USD. Free based conversations will also add about 500 USD to the price list. While structured conversations will not impact the chatbot cost significantly. Some bots could have a specific task related to the use of Artificial Intelligence. We’ve had requests to understand dreams and automate confession. That’s a separate task which requires corresponding data sets and the training of machine learning models. It’s hard to estimate the price here, but that kind of bot will cost from $10k USD and more. On the other hand, the bot could be made more intelligent while enriching with sentiment analysis, which does not require being built from scratch and is available via API (that is an additional 500 for projects)

Bots are rarely working in isolation, so in most of cases, integration with back-end systems is required. Typically, chatbots are integrated with a CRM, ticketing, live agent solutions or some other business specific solution. You would need to account for $1k-2k USD for each such integration.

Bots are very language sensitive, everything is pretty much in English. It’s widely supported by all the vendors. It’s also fine with the major European languages such as French, German and Spanish. But what about others, and even non-European languages? That’s a more complicated story. If one of the trusted providers has the support of your language, then it makes sense to invest in custom bot development. Otherwise, I would not even recommend doing that if your bot requires any bit of an AI component.

 

I would also recommend that you look at my blogpost related to the total cost of ownership for a chatbot solution and the criteria for selecting a chatbot development provider.  

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6 Types for Chatbots: Know Which One Brings Value to Your Business

In 2019, chatbots have a variety of capabilities and more than just one type just might be suitable for you.

It’s good practice to define what is the role of your bot, measure the value and compare it with existing services before the chatbot launches in the business. If the chatbot could solve the issues, set up better customer engagement or improve internal communication. It’s the right decision to begin its development.

We identified 6 possible business roles for a chatbot, depending on which function they serve:

  • Sales
  • Lead generator
  • Interface
  • Informant
  • Helper
  • Psychologist

As mentioned above, each bot could take on several business roles, so we are using this classification just to create a common language and definitions of chatbot practitioners.

A chatbot increases sales and cross-selling

Sales Chatbot is responsible for increasing sales. It has several ways of functioning. The chatbot could choose the right service or good, create the invoice, make a payment (need to be connected to appropriate API), track orders, push notification about payment status, and conduct cross-selling. Sounds kind of like this chatbot could help to grow your biz, eh?

A chatbot generates leads for your CRM system

The main purpose of this chatbot is to gather together the target audience in one channel and convert them all into the clients. It could work in combination with an informant role, for example. How does the chatbot behave? The chatbots can provide the following services: make an appointment, creating a loyalty card (discounts, special offers, coupons, promo codes, and more).

On the vendor side, the chatbot gathers all the appropriate information useful for creating advertising campaigns or special offers. Also, the chatbot can maintain the communities with content to keep a particular audience interested in the services.

A chatbot acts as an interface for engagement with clients

Chatbot interface gives access to other system functions. It accepts and processes the information, integrates with the company services through the API and passes a long the collected information.

If needs be, the chatbot authorizes the user by itself. Following engagement with the website services, the chatbot distributes the processed results.

A chatbot informs the customer of the available services

Informant makes the data search quickly and easily. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services. It’s one of the most attractive options for your business.

A chatbot helps the customer

The Informant makes a data search quick and easy. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services.

A chatbot acts as a psychologist

A Psychologist chatbot’s main value is a conversation with the user. It recognizes the user’s mood, problem and offers methods (probably yours) to avoid the stress, suicide, offers appropriate specialist, and play as a lead generator – bringing a new client to a psychologist.

Experience shows,  the right chatbot is one of the main values you can offer your clients, making them satisfied, so you get a chance to make a quick profit.

 

If you have doubts as to choosing the right chatbot, check out its possibilities in a variety of industries (click button “I don’t know what kind of bot you need”).

If you want to have a full list of chatbot values, customized for your business, contact us and we will describe all the ways on how to bring value with a chatbot!

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Chatbots for Business: Top Benefits and Success Measurement

Chatbots.Studio is pleased to announce our latest overview digest on how entrepreneurs can benefit from using chatbots for business. How business wins big from bots — is a major buzzing topic in media.

We will describe each benefit structured with financial indicators. The chain of articles with benefits will be published a few times per week here.

We don’t claim that it is the only, comprehensive list of bot benefits, but it’s one that really boosts business.

There are bots which bring a few benefits for business, for example, the lead generator is able to open new sales channels and gather leads. If you notice that your bot doesn’t refer to the benefits we mentioned below, it may well be worth rethinking if your bot does good work.

Take a look at GrowthBot that brings strong value for marketers and sales gathering appropriate leads.

We divided benefits into two groups according to how bots impact the bottomline: cost reduction and profits increase.

Cost reduction includes following benefits for business:

 

Take a look below on how the chatbot automates stylist’s daily work process.

 

Profits increase includes following benefits for business:

  • New sales channels — a chatbot in messenger as new solution to increase revenue;
  • Cross-selling — a chatbot in messenger sales additional services or goods to existing customers.

 

Take a look at Sephora chatbot that offers goods via KiK messenger.

 

The benefits were identified and explored with metrics for each to understand how it impacts the bottom line. We will consider each benefit with examples to understand how it works with specific business cases.

So, follow me on Medium and be among the first to know how chatbots will restart your business and help it quickly grow.

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