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16 New Places Where Chatbot Companies Could Share Content and Get Inspiration – 2

New Places Here!

Over the last few years, it’s been shown direct advertising doesn’t work. Period. Full stop.. Especially if your target audience is millennials (they have advertising blindness).

Content works best of the best. Sharing relevant and valuable content makes you into an authority for your industry. But writing great content isn’t nearly enough for successful blogging. Not by a longshot. Having good-quality and a unique blog can’t bring your audience without promoting in the target places and building a following.

The challenge is to find the right channels for getting traffic and lead generation.

share-content

As a B2B company, dedicated to chatbot development, we cherish inbound traffic and research the best ways to get it. Recently our embedded analytics shows that social media is the best traffic provider now after search organic. Why don’t you use this way to promote your great content?

For all marketing specialists and everyone else and their dog, who are working in chatbot development and want to be inspired to create new ideas, I put together the 16 places where you can share topical content.

A year ago I made the same with popular places where are chatbot audience for 2018. Take a look and compare with new sources Where Chatbot Development Companies Could Share Content!

Let’s dive in…

We can’t claim that the list is full and the only one works, but taking into account our experience, we are confident that these sources bring value.

How did I rank the communities?

  • Target audience related to Artificial Intelligence, chatbot development, business automation, Tech, Digital Marketing
    Vital community (at least 2 posts per week)
  • Communities’ description takes from its Facebook and LinkedIn accountants.

share-chatbot-content

Facebook Groups

Chatbot Mastermind Group – this group’s focus is on sharing the latest chatbots information.

Digital Marketing – (SEO, SMO, SEM Jobs) – digital marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-Driven Marketing and e-Commerce Marketing, Social Media Marketing, Social Media Optimization, e-Mail Direct Marketing, Display Advertising, e–Books, and Optical Disks and Games are becoming more common in our Advancing Technology.

Bot Community – Chatbots, AI, Marketing Bots, Digital Marketing, Etc. (CS) – discuss chatbots, AI, NLP, Facebook Messenger, Slack, Telegram, Discord, Chatfuel, Kik, SMS, WeChat etc. Talk about what you’re working on. Get the best bot for your Facebook Page. Learn how to make Bots. Buy bots and more. Please Read the Pinned Post after You Join.

Chatbots Community in Ukraine – official Ukrainian community for everyone who is involved in chatbot development.

Botpreneurs: Successful Bot Companies – closed FB group for bot entrepreneurs to learn from one another about what’s working (and what’s not) in growing their bot biz.

Bots for Business – this group focuses on discussing the benefits and the possibilities that bots bring to the other side of the equation — businesses serving those billions of text-driven consumers.

ChatBot Marketing Experts- FB ManyChat ChatFuel Chatcast GrowthBot Chatbots – the main group goal is to enhance your chatbots marketing expertise and optimize your chatbot funnels.

SaaS Products & Marketing – this group was created for sharing tips, strategies and case studies about SaaS products.

LinkedIn Groups:

Chatbot Developers – technologies or business for chatbots, dialogue systems or virtual agents

Chatbot Discussion – sharing all chatbot news and encouraging discussion about this fast-growing sector.

Chatbot group: flow design and copywriting – this is for anyone interested in the methods behind dialogue writing, flow design and conversational UX. Everything about having a good conversation, except the software behind it.

New Technology | Innovation | Chatbot | IoT – the group is a community for entrepreneurs, management staff, startups, investors and other like-minded individuals to join, share ideas, and connect.

Chatbot Community – discuss anything related to chatbots – news, latest chatbots launches, development, interesting use cases, technologies related to chatbot (Artificial intelligence, NLP, Natural Language Processing etc) are all welcome.

CHATBOTS – a group for Chatbot industry where chatbots make a significant difference by being able to converse about expertise and particular knowledge. Virtual experts, virtual assistants are also included.

Chatbots for Business – this group is dedicated to chatbots that leverage business either in e-commerce or CRM fields. You will read business cases or use cases, learn about AI technologies, about developer tools, you will get tips and advice on how to build your own chatbot in order to increase revenue and/or limit customer frictions.

Customer Experience Management & Artificial Intelligence – The CEM &AI Group is the largest CEM group in the world.

Well, there you have it: the 16 places for content sharing. Are there any places and communities I missed? Let me know in the contact button, smoke signals or via email.

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Top Chatbot Benefits: How Bots Make Advertising Campaigns Cheaper

Previously Chatbots.Studio was considering how a bot helps business grow — optimizing information management and automating the work process.

So hold onto your hats, because this article is about how a bot can help decrease the costs of advertising campaigns and how it benefits businesses.

One of the lowest-cost ways of communication with the customer is a bot. Also, marketers increase productivity and save time. The main benefit of using a chatbot has to be the low-cost communication with a customer. Compared with other ways of communications, we can make a serious case that the bot is faster than emailing and smoke signals and cheaper than SMS, which costs about one cent per message in sunny Ukraine. Also, bots provide two-way engagement, mostly without a live agent.

To measure if chatbot implementation provides a cost reduction for an advertising campaign, identify a single metric — the cost of client acquisition.

 

Scenarios for automation advertising campaigns with bot:

  • Bot defines and segments target auditory using ‘ask & answer’ method. The bot asks the customer about preferences and offers the appropriate goods or services;
  • Sends advertising campaigns to customers via a messenger. The Marketer creates articles and the bot takes to sending routine messages on a massive scale to prospects.

 

Let’s consider an example of the first scenario to better understand how it works in real business cases.

The Sephora bot was developed for the beauty industry to help customers find the appropriate goods and let them know about cosmetic novelties. The chatbot handles natural language, asking customers about preferences regarding beauty goods. To decrease the cost of promotion, the bot acts in the following way:

  • Makes quiz — asks questions to gather information and makes suggestions (e.g. age, makeup brand preferences);
  • Scans an image, object or face of a celebrity, for example, and presents a list of matchings lipsticks;
  • Provides ‘how-to’ content. The chatbot showcases life hacks for makeup using their own supplies.

 

The results of chatbot implementation is an 11% higher conversion rate versus any other channel for booking in-store makeover appointments.

Does your chatbot reduce the costs of advertising campaigns and company service promotion as well as the Sephora bot does?

 

Another example of this sort of scenario is the M chatbot that advertises and promotes anything customers need. There is no necessity here to buy expensive tools for email marketing. Just hand the advertising content to the bot.

chatbot M
According to the previous intent, the chatbot M offers goods within the confines advertising

 

To promote goods and services quickly and affordably the bot acts in the following way:

  • Sends messages with ad content automatically and free or cheap;
  • Reaches the target audience directly via a messenger that increases conversion;
  • Offers the goods or services without aggressive advertisement. The customer will get an ad right after he realizes he needs the goods.

The aforementioned chatbot sends messages automatically and free. The B2B customer pays only for bot development.

 

With all that said, chatbots are a complete necessity for the smart business to explore new leads without massive cash outpouring. In the meantime, make them customer make sending offers and keep them loyal to the services you provide.

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Where Chatbot Development Companies Could Share Content?

Working with digital marketing strategy, and developing inbound strategy, I’ve asked our marketers to put together a list of the best places for publishing content. Obviously, writing and publishing posts or articles via a Medium based blog isn’t nearly enough. It’s just one place people might discover your content.

I have asked Marketers to research social media groups and other places where our chatbot related content could be published. We investigated and gathered the top places you could share your content, from the mainstream to the narrow niche.

We don’t claim that it is the only, comprehensive list of useful sources, but it’s one that really works.

How did marketers selected sources?

  • number of followers/visitors (from 1k)
  • target audience should be related to Business, Tech industries
  • active post publishing (from 2 per week)

 

Marketers selected groups in the following order.

SM groups:

  • LinkedIn — place for professional networking allows for finding the right source and audience.
  • Facebook — an unspecialized platform with a wide range of dissemination of information. Acts like a word of mouth.
  • Telegram — fast-growing source to publish content that can be read at breakfast.

 

Others — resources that have good indexing by Google. There are easy ways to show expertise and readiness to interact with the audience.

If you want to add more resources or you want to help us improve our investigations, feel free to drop a comment below.

LinkedIn Groups

LinkedIn Groups

  • Social Media Marketing is the place where you can share your successes or failures, anything that will help others be successful in social media, post news, ideas. Target audience: interactive advertising and marketing professionals. 1m 800k followers.
  • On Startups is the place where you can discuss issues with marketing, sales, financing, operations, hiring and publish content related to your startup or company. Target audience: marketers, recruiters, sales, startupers. 641k followers.
  • Digital Marketing: Social Media, Search, Mobile & more is the place where you can publish high value content related to digital marketing, ask and answer questions. Target audience: professionals working with digital marketing, social media, search, mobile,marketing, content marketing, marketing cloud, data marketing,personalised marketing advertising, pr, events, jobs, social media,, interactive & digital media. 419k followers.
  • IT Specialist Network is the place for publishing and discussion of issues and topics related to information technology in general. Target audience: developers, marketing specialists, recruiters, and enthusiasts. 234k followers.
  • Information Technology Managers Group — dedicated to the communications and sharing of information between IT managers. Target audience: IT workers, enthusiasts, entrepreneurs, stratupers. 14k followers.
  • Chatbots ★ Virtual Assistants ★ Intelligent Agents ★ Conversational AI — here you have the opportunity to discuss issues or share content related to Chatbot Smart Advisors, Conversational systems Voice NLP, AI, Assistant Agent Machine Learning, B2B Sales, Marketing, Software VR. To learn and share experience about Watson, Siri, and Cortana Bots. Target audience: chatbot developers, enthusiasts, entrepreneurs, and stratupers. 2.5k followers.
  • Chatbot Professionals — here you can promote what you are working on and present yourself as an industry leader. Target audience: chatbot industry leaders, marketers, developers, startupers, enthusiasts. 2.3k followers.
  • Chatbot Summit — there are gathered International event series connecting the professionals and organizations who involved in NLP. Target audience: chatbot developers, enthusiasts, speakers, engaged in organization, marketers. 1k followers.
  • Chatbot Enthusiasts is the place where you can discuss chatbots, share your knowledge and get feedback from experts in chatbot industry. Target audience: enthusiasts, developers, startupers, marketers, sales. 1k followers.

 

Facebook Groups

  • Bot is the place where you can share expertise about chatbots, AI, NLP, Messengers for chatbots. Target audience: Chatbot developers, marketers, sales, managers, enthusiasts, entrepreneurs. 31k followers.
  • Social Media for Entrepreneurs is the place you can publish and study entrepreneurs how to grow, scale, and monetize their social media presence online. Share your success stories and biggest mistakes with the fastest feedback. Target audience: entrepreneurs, marketers, sales, advertisers, business development managers. 31k followers.
  • Superstar SEO — here you have the opportunity to answer questions, discuss techniques and share your successes. Target audience: entrepreneurs, marketers, interested in SEO, SMM, marketer-students, business development managers, advertisers, and journalists. 23k followers.
  • Digital Marketing Questions — here you have the opportunity to ask questions, network and share relevant industry content. Target audience: all digital marketing professionals (or people who want to learn — SEO, PPC, social, Analytics. 12k followers.
  • Chatbot Developers is the place for chatbot developers that working with different bot platform. Here you can discuss practices, solutions, issues you faced with for UI/UX. Target audience: chatbot developers for e.g. Messenger, Telegram, LINE, Kik, Slack or any other bot platform. 6k followers.
  • ChatBots Startups — here you can publish Articles about the Chatbots industry, news, links and/or startups, etc. Target audience: anyone interested in Chatbots projects/startups. 2.5k followers.
  • Smart Chatbots Strategies — here you can post ideas & strategies, connect with like-minded entrepreneurs, share valuable content. Target audience: entrepreneurs, startupers, marketers, advertisers, and business development managers. 2.5k followers.
  • Chatbot Startups — the group is meant to people who can share expertise and post value content. Target audience: developers, entrepreneurs, and investors. 1.6k followers.
  • Chatbot Directory — here you can ask and answer questions, share expertise and post own chatbots created on different platforms for different messengers. Target audience: chatbot developers, entrepreneurs, digital marketers, and enthusiasts. 1k followers.

 

We couldn’t find at least two groups in Telegram related to Chatbot implementation in business, development or Marketing in English. Please share below in comments if you happen to know a few of them. There is only one community where you can share expertise in startups in general.

 

Telegram channel:

  • Entrepreneurial journey is a community for entrepreneurs / startupers. Here you have the chance to find your co-founder, seek support, and share your startup journey. Target audience: entrepreneurs, marketers, recruiters, marketers, founders,and startupers. 1.5k followers.

 

Others

  • Chatbots Magazine — is the place where you can learn and share content on how bots work, what customer can do with them, how to do it, and what the big issues are. Also, articles could be about artificial intelligence, machine learning, natural language processing, etc. 100k+ readers.
  • Chatsbots Life — is the place to share content related to Bot News, Info, AI & NLP, Tools, Tutorials & More.

 

Why did I exclude a few groups?

Looking through the list I asked the marketer to exclude a few groups that, at first glance, seem relevant to publishing content. I divided the excluded groups into a few sections:

 

If you want to read more valuable content from Chatbots.Studio, let me know in the comments below or click clap.

If you have the list of places to publish content that works pretty well, please share it with us and we’ll include it in the existing list.

 

Also, we love to develop chatbots. Feel free to contact me if you want to develop your chatbots and we will conduct an assessment in 2 business days for a FREE and demo bot in 1 week.

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