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6 Types for Chatbots: Know Which One Brings Value to Your Business

In 2019, chatbots have a variety of capabilities and more than just one type just might be suitable for you.

It’s good practice to define what is the role of your bot, measure the value and compare it with existing services before the chatbot launches in the business. If the chatbot could solve the issues, set up better customer engagement or improve internal communication. It’s the right decision to begin its development.

We identified 6 possible business roles for a chatbot, depending on which function they serve:

  • Sales
  • Lead generator
  • Interface
  • Informant
  • Helper
  • Psychologist

As mentioned above, each bot could take on several business roles, so we are using this classification just to create a common language and definitions of chatbot practitioners.

A chatbot increases sales and cross-selling

Sales Chatbot is responsible for increasing sales. It has several ways of functioning. The chatbot could choose the right service or good, create the invoice, make a payment (need to be connected to appropriate API), track orders, push notification about payment status, and conduct cross-selling. Sounds kind of like this chatbot could help to grow your biz, eh?

A chatbot generates leads for your CRM system

The main purpose of this chatbot is to gather together the target audience in one channel and convert them all into the clients. It could work in combination with an informant role, for example. How does the chatbot behave? The chatbots can provide the following services: make an appointment, creating a loyalty card (discounts, special offers, coupons, promo codes, and more).

On the vendor side, the chatbot gathers all the appropriate information useful for creating advertising campaigns or special offers. Also, the chatbot can maintain the communities with content to keep a particular audience interested in the services.

A chatbot acts as an interface for engagement with clients

Chatbot interface gives access to other system functions. It accepts and processes the information, integrates with the company services through the API and passes a long the collected information.

If needs be, the chatbot authorizes the user by itself. Following engagement with the website services, the chatbot distributes the processed results.

A chatbot informs the customer of the available services

Informant makes the data search quickly and easily. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services. It’s one of the most attractive options for your business.

A chatbot helps the customer

The Informant makes a data search quick and easy. The Chatbot could aggregate information from different sources and conduct push notifications to the user about changes in the interested services.

A chatbot acts as a psychologist

A Psychologist chatbot’s main value is a conversation with the user. It recognizes the user’s mood, problem and offers methods (probably yours) to avoid the stress, suicide, offers appropriate specialist, and play as a lead generator – bringing a new client to a psychologist.

Experience shows,  the right chatbot is one of the main values you can offer your clients, making them satisfied, so you get a chance to make a quick profit.

 

If you have doubts as to choosing the right chatbot, check out its possibilities in a variety of industries (click button “I don’t know what kind of bot you need”).

If you want to have a full list of chatbot values, customized for your business, contact us and we will describe all the ways on how to bring value with a chatbot!

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Top Chatbot Benefits: Chatbot as a New Sales Channel for Small Business

Previously Chatbots.Studio has considered the benefits of allowing cost reductions for businesses — optimization of information managementautomation of the working process and how bots make advertising campaign cheaper.

The next series of articles regards increasing profits from new sales channels and cross-selling. It is obvious bots as sellers are a novel function for entrepreneurs. If the bot sells goods or services successfully you get major value from the bot. Let’s discuss how a chatbot as a new sales channel can impact revenue.

Chatbot in Messenger is a new sales channel to handle communication with existing customers and increase loyalty to services or goods.

To measure the efficiency of bot for business as a sales channel, we have identified the following metrics:

  • The cost of attracting one client to a bot in Messenger;
  • The average checks total;
  • The number of users on the sales channel;
  • The number of sales-through the bot handles to the total sales amount.

 

A customer usually connects with a bot on the web and on Messenger. We consider how a bot sells goods or services and leads the customer through the sales funnel step by step via messengers like Facebook Messenger, Telegram, Viber, Kik etc.

WARNING! A common mistake of chatbot implementation is deploying the chatbot as a poly service solution. It’s a bad idea to make a chatbot with the functionality as Amazon has. Chatbots work great with one or a few services the entrepreneur provides, for example, water delivery.

The main reason chatbots have become popular as a sales channel is bots sell services or goods directly at the place where prospects are gathered.

 

The following reasons make a bot an efficient sales channel:

  • The bot in Messenger is a flexible way to make a purchase without communication with a live agent and app downloading;
  • The bot in Messenger is easy to access and available 24/7. The customer opens an appropriate messenger and starts to chat with the bot anytime. It is more convenient than calling support or making purchases offline;
  • The bot covers a wide range of customers in Messenger. For example, Facebook Messenger has more than 1 billion users.

 

There are two main scenarios for how businesses can benefit with bots in sales:

  • Building a community in Messenger. Marketers via chatbot can fill channels with contents leading to sales. In another case, the bot sells services or goods directly in the channel;
  • Providing quick and easy to use services. There is no need to download an app or search the browser to find the goods you need. The bot is always within your reach and ready to help. It is possible to buy or sell in one click.

 

Let’s consider examples for each scenario to understand how it works in real business cases.

Travel bots, besides providing relevant content by sending articles via messenger every day, make the best tour offers to followers. Click navigation makes a chat with a bot easy. The customer taps the details button and books the tour or gets more information.

Take a look at the Hipmunk travel bot. This bot plays a few roles in Messenger: books flights or hotels and provides appropriate content (advice, for example, about the best time to fly, flexible destinations, etc.).

The service provider gets a wide, young audience in Messenger and doesn’t need to deploy huge advertising campaigns because prospects are gathered in the channel and are interested in the services or goods.

 

As can be seen, by providing relevant content, the chatbot increases members loyalty, and as a result, increases sales through a new sales channel.

Another case is auction bot from @skaybu in Telegram. Clients send requests to buy smartphones but can’t get one because it is already sold. A bot has been created to satisfy the customers need to buy smartphones by bidding. The prices and queues have opened for followers since the bot has started work. After bidding, the staff calls the winners and invites them to get the goods. The bot provides easy use and access service for the customers.

 

Three years ago at a conference, Pavel Durov payed a lot of attention to implementing the Payment API. This payment system allows automating payments from customers using a chatbot. Clients can send money directly to an entrepreneur to pay for additional services.It seems a buzzy topic about chatbot-sellers for entrepreneurs. Let’s consider more examples to understand how it works.

BotCommerce integrates Shopify and Magento. Besides selling, the bot acts like customer support; it answers questions and provides information about orders.

The WayForPay_Bot is a functional solution for online-sellers and buyers. The bot as a payment service allows control of selling and purchases. Besides 24/7 availability, payment status, reports, and notifications, its main function is payment via Messenger.

Wayforpay_bot
Wayforpay_bot sends notifications via Messenger

 

The bot creates a payment QR code the customer can scan and pay for service. The bot creates and sends an invoice via Messenger or another available way. Soon, customers have the opportunity to add funds to their mobile phones or transfer money.

 

As a new sales channel, a chatbot not only provides payment but also successfully gathers leads from the target audience.

In Messenger channels or on web popups, a chatbot gathers leads and converts them into existing clients. How do chatbots play this role?

  • Chatbots send offers to get a loyalty card, discount, coupon etc. To attract customers, chatbots offer a value;
  • Popups with the chatbot gather personal information, for example, to make an appointment. The lead enters name, number phone, email address, etc. and is signed up to the master or doctor. In the meantime, the entrepreneur has enough information for the further engagement with the lead;
  • Community and channels with chatbot are a great way to offer the value to the target audience. The entrepreneur makes sure the bot works in an appropriate place.

 

Let’s consider how it works in real business cases.

  1. The Hellotars.com chatbot gathers requests and personal data communicating with customer for further engagement.

 

2.The Fuzzy.ai chatbot offers the value, a promo code, to save the customer interest and move him/her to the action to buy a service.

3. DocDocBot makes an appointment for the doctor. In the meantime, the doctor gets the lead and personal data.

 

Obviously this really works well for B2C cases. Of course, a chatbot isn’t the only sales channel but it is a real solution as a part of the sales process in businesses. Follow me and stay in top of chatbot novelties.

 

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Top Chatbot Benefits: How Chatbots Optimize Information Management

It is the first article from the line of benefits of using chatbot for business. Let’s consider how information management optimization impact on the bottom line.

Information management optimizations implies data converted into a convenient form with easy access for the customer.

easy access for the customer

 

When Chatbots.Studio team discussed this benefit, we thought about why a chatbot is better than any software at providing information management optimization. The chatbot reduces the time of searching for useful information due to quick access and fast answers for the customer. It is better to enter a preferable messenger and ask the bot in the natural language then download an application, allow access to personal data and then look for info in different sections.

Let’s consider information management optimization as one of the ways to reduce work costs.

There are metrics to measure how it works best for your business:

  • Transaction cost per one client;
  • % transactions executed with chatbot;
  • Total cost of service.

 

Nova Poshta chatbot — is Ukrainian delivery service. It is one of the best examples to understand how optimization of information management can work in business cases. Nova Poshta provides access to the necessary information via mobile app, web or call center. But almost a quarter of customers prefer to chat with bots. Taking into account the total clients’ notification, 24% of them come in from messengers.

Take a look at the example of tracking the order with chatbot help.

Nova Poshta chatbot
Nova Poshta chatbot gathers and presents appropriate information through the convenient interface — messenger.

 

The client has the opportunity to get info easily and quickly, in the meantime the analyst identifies transaction costs. It leads to reducing the workload for the call department. We will take into consideration automation of working process in the next post.

Another case is the chatbot as corporate media that Chatbots.Studio has developed previously for client. Farms, factories or mine companies have internal and external team. There is the issue of how to engage with external team that is outside and share information without delay. To resolve the problem, our client implemented a chatbot for staff communication and accessing to corporate info and media. Also, it helps to be accustomed for new employees with colleagues and superiors.

 

So, we considered the first benefit that impacts the business bottom line. As can be seen, chatbots can be a great back up for gathering information and management of said information.

Keep an eye out for our latest news: we will consider the next benefit, “Automation of the working process” and how it could increase financial indicators.

 

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Top Chatbot Benefits: How Chatbots Improve Cross-Selling

This is the final article in the series on the benefits of using chatbot for business. Previously, Chatbots.Studio considered cost reduction and profits increase benefits. Let’s discuss cross-selling as a means to boost sales with a bot in messengers.

cross-selling

Bot- seller, one of the most preferable for entrepreneurs because of the value it directly brings. The bot works in the following way. While the prospect is putting a lot of thoughts into common questions that influence purchasing decisions, the sales chatbot could simply ask, “What are you looking for?” and guide buyers to the appropriate categories.

The marketer has a list of potential or existing leads most often in messengers community or web providing support and sales for clients. Beauty product seller Sephora has increased sales of 11% by taking advantage of Facebook’s Messenger chatbot service, which automates responses and customer support.

 

Please take a look below to understand how Sephora bot increased sales by offering additional goods.

 

Making the most personalized offers, Sephora bot has made amazing results increasing sales.

 

Marketers divided customer into three types:

  • Client at first time came to the Shopping center, or just subscribed to the newsletters. In this case METRO motivates buyer come back again or invite buyer to visit the shop;
  • Existing buyers. Marketers’ main goal is increasing quantity of goods that client buy;
  • Client loses interest to METRO goods. Marketers have to keep them loyal to the shop. Via content, METRO says to ex-buyers: “Where are you going? I still love you and have something interesting for you”.

 

How the chatbot can help to satisfy three types of buyers?

Marketers create the value offer for each types of buyer and distribute these via messenger.

 

Also METRO offers buyers a digital discount card via chatbot in Viber messenger. It simplifies customer engagement with a company. To start chatting with bot, just scan the QR code and you will be redirect to Viber messenger.

Metro bot helps to get card
Metro bot helps to get card or browse through existing card

 

Let’s consider scenarios of cross-selling with a bot in messenger. Then I’ll demonstrate relevant examples that explain each of the mentioned below scenario:

  • Bot sends discounts card, promo codes or newsletters with offers to customer. For better understanding, you can find QR codes that link to a bot with a discount coupon or promo code.
  • Bot sends personalized offers for the customer according to their previous behavior in the bot or inputs.

 

METRO Cash&Carry is a great example of how to increase cross-selling using digital strategies, especially chatbot in messengers. Digital tools allow to increase conversion up to 57%. Let’s consider how they gained such amazing results within the confines of the chatbot.

Let’s consider the first scenario to understand how it works in real business cases.

Jasper’s Market sends the coupon with a 20% discount to existing clients. In the meantime, clients can find the store and check the working hours. It leads to cross sale without live sales or marketer’s help.

 

Another example of the aforementioned scenario is cross-selling according to previous customers’ input. Telecom Co. bot informs a customer about the ability to device plan upgrading through the conversational interface. Thus the bot having remembering previous customer’s input makes the most appropriate and personalized offer.

Telecom Co. chatbot
Telecom Co. chatbot upsells customer to drive new revenue

As we mentioned previously, the benefits should be identified and explored with metrics to understand how it impacts the bottom line:

  • Cost of attraction client to number of cross-sales;
  • Net Promoter Score.

 

As can be seen, a chatbot is really a smart solution for up- and cross-selling without additional assistance. It helps sales concentrate on important tasks and in the meantime, do cross-selling. However, it is worth remembering that a chatbot isn’t the one correct solution for each and every business. It really works great in coordination with other sales strategies. So, follow me and stay on top of chatbots novelties.

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