white puff sleeve maxi dress Ether Dress-IVORY / 4 Deep V neckline Ivory Floral Puff Sleeve Maxi

Steam delivery system You want steam as it breathes life into fabrics and the hot moisture enables the toughest wrinkles to smooth out with minimal work by more evenly distributing the heat through the garment fibers

Sure to turn heads with its open back design and flattering mesh sleeves, this dress is designed to effortlessly accentuate your silhouette

Finish with sensible black Oxford shoes to maintain the outfits no-nonsense appeal

Spread this dressing over the last cheese layer

See all the bewitching looks and the campaign in full, below.

The foundation of any successful smart casual outfit rests on three pillars: the shirt, the architectural layer (or lack thereof), and the anchor pieces below the waist