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Ideal after coloring
Leave it in for 5 to 10 minutes
dimensional and vibrant
cool with a kick — and made for the unapologetic
Supports hydration and vitality with vitamins
ALAMA CURL SHAMPOO — DEFINE RITUAL (500ml) pink Ideal after coloringALAMA CURL SHAMPOO DEFINE RITUAL Curls dont need control. They need the right environment. This is a moisture focused cleanse designed to support shape, elasticity, and movement without stripping what makes curls feel alive. Powered by a hydration complex of erythritol (a fermented sugar) and olive oil, it helps lock in moisture, reduce frizz, and maintain definition over time. The result? Curls that stay soft, elastic, and structured not dry, not
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