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Appellations and Terroir ~ Science or Marketing? (2-Tape Session) Herb Business Winter Getaway Conference ~ 4th Annual ~ 1999 MOTHER TINCTURE

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MOTHER TINCTURE

s 55th Annual Meeting

This year's theme: ""Anti-Aging Therapies: Ageless Mind

cholesterol balance

Audio Tape #'s 1-2 - Prescribing for Cases with Advanced Pathology ~ Andre Saine

Appellations and Terroir ~ Science or Marketing? (2-Tape Session) Herb Business Winter Getaway Conference ~ 4th Annual ~ 1999 MOTHER TINCTUREWhat is the process for establishing new appellations and what criteria are considered? How is science applied to the process of defining an appellations' Terroir? Once established, how important are appellation designations to consumers? At what price points do they influence buying decisions? Learn about Canada's VQA requirement that wines must be tasted and approved in order to use appellation designations. Panel: Art Libertucci, Assistant

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