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Facebook Messenger Chatbot for The Ukrainian Largest Supermarket Chain

In frames of digitalization of shops chain, one of the biggest Ukrainian supermarkets launched a Facebook Bot. It was created for customer engagement simplification and business process automation. On the first day, the loyalty card was added by 18,000 clients with the chatbot. In only a week, it increased up to 60,000 users who got the card in messenger. The main goal is to avoid the dissemination of plastic cards.
          Financial Benefit:

Advertising and promotion cost reduction

Lowering cost per engagement with the client

Increasing of client conversion

Lowering cost per live agent department keeping

 

          Goals:

Increasing sales

Loyalty card digitalization with a QR code

Service improvement by clients feedback

Simplification of personal engagement with a client

Reducing cost for live agents department

 

          Features:

An online loyalty card is able in Facebook Messenger

Personal phone number recognition

Automation advertising promotion

Finding the nearest store

Changing language in chatbot interface

Link to the online stores

Personal phone number recognition

Automation advertising promotion

 

          Technologies:

DialogFlow – is an end-to-end, build-once/deploy-everywhere development suite for creating conversational interfaces for websites, mobile applications, popular messaging platforms, and IoT devices.

Corezoid –  is ta cloud OS that was used to manage chatbots flow and to track users activity

AWS Lambda – is a serverless compute service that runs your code in response to events and automatically manages the underlying compute resources for you.

varus-chatbot

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