How To Make Money With A Chatbot!
Have you ever noticed that chatbots have become all the hype a few years ago and businesses implemented it mostly to follow the latest trend? And it doesn’t work for them… They followed the trend and got nothing. Since then have appeared oodles of articles like, “the hype is gone”, “bots don’t work”, “chatbots kill your business”, “chatbot scares away clients”, “chatbot kicked my dog” etc.
You find below a list of the rock-solid ways how to monetize your chatbot.
If you are at the start of this learning journey as to what is a chatbot and why you need this for your business, Read up on the following articles for your knowledge enrichment.
If you’re running a chatbot project, take a look at the free AI Chatbot Management course.
Lead Generation for making money
When the leads come to you, let chatbot do its part to turn the prospect into a client. Marketing campaigns, ads, emails, targeted content is all about the right chatbot for your business.
Chatbot qualifies leads via a short survey (location, needs, requirements, budget, etc.). All responses become a part of the user profile and chatbot passes the lead to the appropriate department.
Chatbot as a landing page
This way to monetize chatbot is associated with the paragraph mentioned above. This type of chatbot helps not only collect leads but also increase conversation and boost engagement.
Content of value to increase conversion
Personalized content makes sure the client that the vendor cares about his needs. This journey starting from awareness up to decision the clients take before the purchase. Good content makes this way shorter and leads to a decision from the “ready” client. Throughout this journey, accompany the clients with relevant information to help them make the right decisions.
Direct sales are the main way to monetize your chatbot and grow revenue. Warning: we don’t recommend to make an Aliexpress-like platform, but use a chatbot for selling a few main services. Besides direct sales, the chatbot makes cross-selling (based on previous chatbot purchase and behavior history). As an additional option, implement a payment system like Visa (we recently implemented a few projects with Visa and have satisfied clients) and provide the full sales cycle with a chatbot (saving money and clients’ time).
Feedback and complaints to increase loyalty
Have you ever seen that dissatisfied client come back to the vendor again? That’s like a piece of art! Create the possibility to leave feedback or send a request to improve the product or service. We recommend making a chatbot for accepting the issue and showing its status. When the client feels that sweet calling, he’ll come to you again.
As can be seen, the chatbot is the most valuable tool for boosting business. Hope you have found the best way to monetize your money or all of them works for you 🙂
If you’re not sure of how to implement a chatbot for your business or want to build the best one, contact us and we will schedule the demo to show you the best option.